Jetblue is a low-cost domestic airline in the united states that utilizes a combination of low-cost and value-added differentiation as its market strategy from its launch in february 2000 to the time of the case, the airline grew to become the 11th largest player in the airline industry in a short span of 4 years. Jetblue is a low-cost domestic airline in the united states and has an interesting combination of implementing its low-cost and differentiation strategy from the. Jetblue business overview, strategy & analysis jetblue airways is a low cost, low fare, high quality service domestic airline with point- to-point service on both short haul and long haul routes.
Jetblue stock has more than doubled, as opposed to only a 25% jump in the dow jones airlines index, since july of 2014 since its inception about one and a half decades ago, jetblue airways has. Jetblue airways corporation is an american low-cost airline the company was founded by david neeleman in february 1999 it serves more than 60 destinations in 21 states and eleven countries in the caribbean and latin america. Jetblue airways corporation - 2005a strategic management case 2 outline 2introductionstrategy formulation stage vision & mission formulation slept analysis cpm, efe, ife swot, space, market focus matrix ie, grand strategy matrix qspmstrategy implementation stage recommendations annual objectives and policiesstrategy evaluation stage.
We will address these issues by performing an easy-to-follow swot analysis of the company, evaluating its strengths, weaknesses, opportunities, and threats the business jetblue is a passenger carrier company that provides air transportation services. In the 18 months since he was elevated to the top job at jetblue airways, robin hayes has learned what it is like to manage a small, close-knit company that sees itself as an industry disrupter. Jetblue airways brand is studied in terms of its swot analysis, competitors segmentation, targeting and positining(stp) have also been covered along with usp and tagline.
External analysis macro economics analysis for an analysis of the macro economics of the jetblue, a pestel analysis is shown below for the united states pestel analysis political: n/a economic: the united sates was hit hard economically from the terrorist attacks on september 11, 2001. Jetblue airways analysis case solution general situation of the organization jetblue airline is one of the leading airline companies in the united states which operates on the basis of the low cost principle. Analysis of jetblue airways 1 running head: analysis of jetblue airways strategy for jetblue airways assignment1 felicia littlejohn bus 599 july 9, 2010 analysis of jetblue airways 2 abstract the purpose of this paper is to evaluate the business strategy of jetblue airways. Case analysis strategic management bmgmt3202 award travel accounted for only 2 percent of jetblue's total revenue passenger miles medium in august of 2006 connecting new city pairs among the destinations already served. - british airways financial analysis the following pages comprise of a financial analysis of british airways for the financial year ending march 31, 1999 british airways is a well-established company and has enjoyed high profits for the majority of its existence.
Jetblue airways was created by an entrepreneur in utah, david neelman, whose purpose in creating the airline was to bring humanity back to air travel 70 destinations in 22 states, puerto rico, mexico and 12 countries in the caribbean and latin america. Jetblue's operating strategy allows the airline to provide low‐cost, high‐quality customer service between 53 destinations in 21 states, the caribbean, mexico, and puerto rico in one day. Jetblue is a low-cost domestic airline in the united states following a rather interesting combination of 'low-cost and differentiation' as its strategy from its inception in 1998, the airline grew to become the 11th largest player in the airline industry in a short span of 6 years. Jetblue airways exists to provide superior service in every aspect of the air travel experience we have built our reputation by meeting and exceeding the expectations of our customers.
Swot analysis low-fare airlines annual revenue over $1 billion jetblue airways, you above all: a strategic recommendation proposal (2011, june 17) retrieved. In 2008, jetblue adapted new strategies to re-evaluate the way its assets were used, reduce capacity, cut costs, raise fares, grow in select markets, offer services for business travel, form strategic partnerships, and increase ancillary revenues.
Jetblue airlines strategic management case analysis introduction to the company history of the firm jetblue was established in 1999, and was the third airline start-up for founder and ceo david neeleman. What is the jetblue strategic objective strategic analysis of jetblue airways executive summary this report on jetblue identifies how they have become an innovator in the airline industry by targeting customers who value a low-cost, customer conscious airline. External environment to evaluate the external environment of jetblue airways we will use the pestel analysis pestel analysis stands for political, economic, social, technological, environment and legal analysis. Case study on jetblue airways management essay jetblue airways is an american low-cost airline owned by jetblue airways corporation the company is headquartered in the forest hills neighborhood of the new york city borough of queens.