Factors influencing travel & tourism consumer behaviour by nicole skubal - updated september 26, 2017 as of 2010, the global travel industry contributed 92 percent of the world's total gross domestic product, according to the world travel and tourism council. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer many factors, specificities and characteristics influence the individual in what he is and the consumer in his. Durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the.
After the cultural factors in the study of consumer behaviour, the social factors also affect the consumer behaviour from the early year, peterson (1987) found that socialization which is determined the way of patterns of behaviour or the process by which the person can adopt social roles. Shown that there are many factors that affect online consumer behavior, but a complete coverage of all potential factors in one research model is almost impossible most studies focused on a few major factors. We are going to continue our discussion by exploring the various characteristics affecting consumer buying behavior recall that consumer purchases are not just simple one-and-done affairs they are affected strongly by cultural, social, personal, and psychological factors. Host of factors affect the consumer behaviour like socio- cultural, price, ads and any promotional schemebut in india is increasingly getting more and more conscious of.
Consumer behaviour and decision making is anything but straight-forward, and is increasingly influenced by complex internal and external factors beyond what retailers can control simply through clever marketing and advertising. Factors influencing consumer behaviour from the viewpoint of the marketing strategist, the mix of cultural, social, personal and psychological factors which influence behaviour are largely. Cultural factors affecting consumer buying behaviour: cultural factors have a significant impact on customer behaviorculture is the most basic cause of a person's wants and behavior growing up, children learn basic values , perception and wants from the family and other important groups.
However, there are several factors affecting buying decisions and consumer behavior some of these differences are easily noticeable whereas the others might be a little difficult to observe this article focuses on four important demographic factors and the effect they have on consumer behavior. Consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants there are different processes involved in the consumer behavior. Effect the consumer behavior, in regard to their demographics, psychographics, social, cultural and marketing factors different studies shows that telecom sector has undergone through a major change that include their demographics, their awareness. Factors affecting consumer behavior consumer behavior refers to the selection, purchase and consumption of goods and services for the satisfaction of their wants there are different processes involved in the consumer behavior.
The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Consumer's buyer behaviour and the resulting purchase decision are strongly influenced by cultural, social, personal and psychological characteristics an understanding of the influence of these factors is essential for marketers in order to develop suitable marketing mixes to appeal to the target customer. The major categories of individual factors affecting consumer behavior are demographics, consumer knowledge, perception, learning, motivation, personality, beliefs, attitudes and life styles the. Some of the external factors that influences consumer behavior are as follows: besides the internal factors, external factors also influence consumer behaviour these factors are not individualistic and are external to the individual these factors include culture, subculture, social class.
The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time mccarthy, o'reilly and de-boer (2004), while studying the. Factors affecting consumer behavior cultural factors cultural factors exert the broadest and deepest influence on consumer behavior the roles played by the buyers culture, sub culture and social class are particularly important. Economic factors influencing consumer behavior definition: the economic factors are the factors that talk about the level of sales in the market and the financial position of the consumer, ie how much an individual spends on the purchase of goods and services that contribute to the overall sales of the company. Consumer behaviour is the study of individuals, groups, or organizations and all the activities associated with the purchase, use and disposal of goods and services.
Another major part of consumer buyer behavior is the element of social factors human beings are social they need people around them to interact with, and to discuss various issues in order to reach to better solutions and ideas. In this study, the affect of cultural factors on consumer buying behaviour is investigated a survey was conducted on 1400 people from the different parts of turkey. Prior studies have found that the most important factors affecting consumer's purchase in jordan furniture which consists of quality, price, reference group, color, and family (farah, 2013.